For software and product companies
Instagram content for SaaS, in the product’s voice
The feed explains what the product does, without turning into a generic tutorial. You review the carousel and schedule. The tool does not publish on its own.
The challenges you face every day
- Marketing disappears into the roadmap and the feed goes quiet for weeks
- A feature ships and nobody on Instagram understands what changed
- SaaS content reads like a tutorial, not a product
- Founders and CS have the stories — nobody turns them into slides
How Contents Pilot solves it for you
Topics from the product
The AI starts from what you sell and who buys — changelog, objections and onboarding, not generic growth tips.
Carousels that look like product
Type, space and one idea per slide. No “5 hacks” a buyer will not take seriously.
You read it before it goes out
The post arrives assembled. You cut the cliché, fix the technical term and schedule.
Consistency without becoming social media
Topics on the calendar. You generate when a gap opens between a sprint and a customer call.
Ready-to-Use Content Ideas for Your Instagram
A list of topics tailored to your industry — use it for inspiration, or let the AI generate the full post for you.
- 01.What changed in this release — 6 slides, no jargon
- 02.3 onboarding mistakes that raise month-1 churn
- 03.How one customer used the product in week 1
- 04.The objection that shows up in every demo (and the short answer)
- 05.Before and after the flow, with no “10x” claim
- 06.Why this feature exists — the problem, not the button
- 07.A go-live checklist for the customer’s team
- 08.What is not in the plan — and why
- 09.One product metric the buyer should actually watch
- 10.Questions CS answers every week
The next product post arrives ready to review
3 free posts. Carousel or static, with the identity you set up.